Strap Time

Study for a Swiss watchmaker. This project explores the possibility of a different assembly of the components.
Customization is one of the major themes of our time. Each object must be able to easily adapt to increasingly demanding customers. In opposition, reparability and timelessness are part of the traditions of Swiss watches, philosophy opposed to the traditional objects of consumption.
This project combines these two paths to offer a hybrid product. The case of the watch is retained here by two metal straps joined at the bracelet. The easily removable components allow different combinations of colours and materials. The product can evolve over time according to the tastes of the user.

year / 2017